• Adoption of the mobile app and its usage was low, compared to its competitors


  • Over 50% of newly recruited employees were leaving during the first 2 months


  • Build a team to (Re)Design critical functions of the application, aiming towards its simplification


  • Redesign the onboarding approach for the new employees, using Design Thinking and Lean Startup


  • Several simplification solutions were prototyped and tested with users, and submitted to the production team


  • Six measures to support onboarding of newcomers in organisation were deployed

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