Lean Startup, as an innovation methodology, focuses on Hypothesis, Experiments build to test/measure the Hypothesis and Validated Learning. This Build- Measure-Learn loop defined by Eric Ries, the promoter of the Lean Startup methodology, has to be iterated as fast as possible. If you stay too much in the loop, you waste resources and lose time in front of the competitors.

Starting from the assumptions you have (on your customer needs, gains, pains, on your product designed to meet the customer needs, on the customer target group, on your value chain and revenue model), we help you establish your most critical assumptions (called “value hypothesis”) and build tests/experiments to measure the result.


Experimenting and measuring the results can be done in multiple ways, through prototyping and getting customer feedback, through landing pages, newsletters, A/B testing, video explainers, etc. We offer you the toolbox to experiment by yourself and measure the results.


Learning is the most important step in the process. Considering the results, the next question is: shall I continue and persevere or shall I change direction/ pivot? There are many pivoting strategies that can be considered.

Lean Startup is an innovation methodology originated from Silivon Valley and one of its main characteristics is pragmatism. So, while working with our clients in an lean startup way, we are all the time focused on getting validated learning as fast as possible.
Getting validated learnings soon in the process mean involving customers from the early stages of an idea development.

Lean Startup can be used in all kinds of innovations: product or service innovation, marketing innovation or organizational innovation.