Thursday, 07 May 2020, hour 10:00 – 11.00

Register free: send an e-mail with the subject “Go To Market – I am in!” to Raluca & Mihai. You will receive a link to join the webinar. The participation is free of charge;  in addition you will be free to express your thoughts and opinions about it. Language: Romanian.

The why behind? According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched and 80% of them fail.

And in the new context we cannot afford to fail too much.

Here comes the use of Design Thinking and Lean Startup, helping organizations and people deal with the complexity and incertainty of the VUCA world we are living in and building products and services on the real unmet needs of the users and customers.

Design Thinking is a human centered and collaborative approach to solve complex problems, an iterative process composed from the next main stages: Understand, Empathize, Define the Point of View, Ideate, Prototype, Test.

Lean Startup is an innovation methodology that helps validate business ideas before investing too many resources in the wrong idea, through experimenting and interacting with clients and users in an early stage of the idea development.

How to Go to Market, how to build products and services using them? Here is our 1 hour online webinar addressing Go To Market projects applying Design Thinking and Lean Startup methodologies.

Remember: to register, please send an e-mail with the subject “Go To Market – I am in!” to Raluca & Mihai. You will receive a link to join the webinar. The participation is free of charge; instead, we are happy to receive feedback and insights from the participants. Language: Romanian.

Access the “Design Thinking: Methodology, Toolset, Mindset” explainer resource here.

Access the “Lean Startup: Methodology, Toolset, Mindset” explainer resource here.

We are looking forward to talking to you about Going to Market, Building Great Product and Services for the Clients, using Design Thinking & Lean Startup!